The Alienware Renewal Pod is an immersive brand experience designed to offer a moment of pause from the demands of daily life. In a world filled with constant connection, multitasking, and endless responsibilities, this unique space provides an escape where both gamers and non-gamers can rejuvenate, spark creativity, and find joy through a sensorial experience. The pod combines relaxation techniques with gaming and color theory to create an environment that encourages mental clarity and wellbeing. The Alienware Renewal Pod successfully launched during Austin’s SXSW 2024, 77% of participants felt rejuvenated and 43% of participants felt included by Alienware.

My involvement:

The concept for the Alienware Renewal Pod originated from my vision and was further developed through a collaborative effort with a diverse team of seven members, each bringing unique skills and perspectives. Throughout the process, we worked closely together with the Alienware team at every stage to shape and refine the experience, ensuring it embodied Alienware’s mission to embrace the unconventional and spark curiosity.