A photoshoot was created to showcase the new visual direction for Dell’s commercial sector. Photos included Dell’s new commercial products, work styles, and knolling style photography of products and accessories. The best images were featured on a printed lookbook with information about Dell’s products.

Photoshoot
Brand Director: David Eiben
Creative Director: Joel Davis
Assistant Creative Director: Shane McGuire
Art Direction: Santa Hernandez & Margaret Soltis
Photographers: Mathieu Young, Chris Profera, Bryan Kuntz
Production: Plaid Pony Production, Suzanne Baldwin

Lookbook
Brand Director: David Eiben
Creative Director: Joel Davis
Assistant Creative Director: Shane McGuire
Graphic Design/Art Direction: Santa Hernandez
Graphic Design: Shelby Pickett
Writer: Stuart Freeman