Dell Optimizer is Dell Technologies’ new built-in AI software that is now featured across the Dell commercial portfolio. It learns from its user and adapts to create the most seamless PC experience. By learning how its user works, it eliminates lag and frustrations.

Project Manager: Paulette Woodfin

Senior Art Director: Santa Hernandez-Garcia

Art Director: Jordan Robles

Senior Copy Writer: Emily Grube

Copy Writer: Margaret Ann Boeker

Associate Creative Director: Shane McGuire

Executive Creative Director: Joel Davis

Senior Producer: Matthew Kuhles

CG Partner: The Mill

Silver ADDY Award 2021

Videographer Gold Award (Award of Distinction)