As workplaces have evolved, so have the workforces that use them. Several distinct worker personas have emerged, each with its own demands for specific hardware, software and services. We think it’s time your customers knew more about them.

Credits:
Brand Director: David Eiben
Creative Director: Seth Perisho & Joel Davis
Associate Creative Director: Shane McGuire
Art Directors: Santa Hernandez & Margaret Soltis
Writers: Stuart Freeman, Emily Grube, Margaret Ann Thurmond, Ian Lindsey.
Producer: Melia Milanti
Production: Lucky 21